Premium Athletic Pilates Franchise
Own the future ofAthletic Pilates.
Core Precinct transforms the reformer into a premium strength and performance platform — built for recurring revenue, disciplined operations, and modern franchise growth.
Why investors lean in
- Athletic Pilates positioning in an underserved white space
- Membership-first recurring revenue model
- Small-format studio footprint built for efficiency
- Leadership with F45, The Picklr, and franchise growth experience
Why Core Precinct
A business model built for the premium movement category.
The opportunity is not generic Pilates. It is a premium, performance-led concept designed to own the athletic reformer space before a scaled national leader does.
A Category with White Space
Core Precinct is not traditional Pilates. It is athletic reformer training built for the performance-minded consumer who wants structure, progression, and measurable results.
Built for Sustainable Growth
The model is designed around efficient square footage, premium pricing, recurring memberships, and a high-frequency training habit.
Designed for Retention
Programming, coaching, and studio experience are built to increase consistency, community, and member lifetime value.
Operator Support from Day One
From territory analysis and site selection to launch marketing, onboarding, and optimization, the platform is built to support scalable execution.
Market Timing
The right category. The right consumer. The right timing.
Low-impact, high-frequency training continues to gain share, while the market still lacks a scaled brand that clearly owns athletic Pilates.
Demand is outpacing supply
Participation growth continues to outpace studio growth, creating room for a differentiated premium concept.
Consumers want performance without punishment
The modern member is looking for intelligent strength, consistency, and measurable progress in a sustainable format.
No national leader owns this lane
Traditional Pilates is crowded. Athletic reformer training remains a positioning gap with real franchise upside.
Leadership Credibility
Backed by operators who have scaled before.
Founder and leadership credibility should not sit quietly in a PDF. It should actively reduce perceived risk on the page.
Franchise Support
From territory to launch to optimization.
Ownership Process
A transparent path to ownership.
Simple, direct, and qualification-driven.
FAQ
Common questions, answered.
What is Athletic Pilates?
Core Precinct takes the reformer beyond traditional Pilates, combining controlled strength, posture, and alignment work into a performance-focused training method. It is programmed for measurable progress and built around a premium, coached studio experience.
Do I need fitness experience?
No. The best fit is an operator with business discipline, local market awareness, and the ability to lead a team. We provide training, systems, and support.
What is the investment profile?
Core Precinct is designed as a premium small-format studio model. Investment details are shared during the inquiry process and outlined in the Franchise Disclosure Document.
What does it cost to open a studio?
As a premium small-format studio, the build-out and equipment investment is efficient relative to large-format fitness concepts. Detailed investment figures are provided in the Franchise Disclosure Document (FDD) during the discovery process.
What are the ongoing fees?
Franchisees pay a monthly royalty and a contribution to the brand marketing fund. The full fee structure is outlined in the FDD.
Can I finance the investment?
We do not provide direct financing. Many franchisees use a mix of personal capital, conventional lending, and SBA-backed loans, and we can point you toward lenders familiar with boutique fitness during discovery.
Can I run the studio semi-absentee?
The model supports both owner-operators and semi-absentee owners who employ a strong studio manager. Either way, we look for owners who stay engaged with their team and their numbers.
Is multi-unit development available?
Yes. The model is designed to support both single-unit franchisees and qualified multi-unit operators in priority markets.
Do franchisees receive a protected territory?
Yes. Franchisees operate within a defined territory. Territory structure and protections are detailed in the FDD and discussed during the discovery process.
How long does it take to open?
Timelines depend on site selection, permitting, and build-out, and small-format studios generally move faster than large-format concepts. We map a detailed schedule with you after the agreement is signed.
How do studios generate revenue?
The model is membership-first: recurring memberships supported by class packs, introductory offers, and retail. High-frequency training habits drive retention and predictable revenue.
What support do franchisees receive?
Territory analysis, site selection support, design standards, onboarding, instructor training, launch marketing, systems setup, and ongoing performance support.
Who is Fitura Brands?
Fitura Brands is the fitness and wellness platform behind Core Precinct, Padel//SWT, and ContrasTheory. Franchisees benefit from shared services across real estate, design standards, training, marketing, and technology, led by operators who have scaled national franchise systems.
Request Franchise Info
First step to learn more.
Instead of asking every qualification question immediately, capture the lead first, then qualify on the follow-up.
Offer on submit:
- • Franchise deck
- • Priority market availability
- • Investment overview
- • Intro call with development team